Case Study

Scaling Augmentation Services

How Golance Increased Engagement by 52% and Secured 27% More Contracts with Personalized Cold Outreach

Golance, a trusted platform connecting businesses with top-tier remote talent, partnered with Myuser to launch and scale their new augmentation service offering.

52%

Open Rate Increase

38%

Response Rate Boost

27%

More Contracts

Challenge

The Challenge

Launching a new product comes with unique challenges, and Golance's augmentation service was no exception:

Lack of Awareness

Businesses were unfamiliar with Golance's augmentation services and how they differed from traditional freelancing options

Targeting Decision-Makers

The service needed to reach C-suite executives, HR professionals, and project managers who would benefit most from fully managed team solutions

Scaling Outreach

Golance sought to educate and attract a large audience without sacrificing the personalization required to connect with high-level decision-makers

Market Education

Need to differentiate augmentation services from standard freelancing platforms

Time Constraints

Required efficient outreach that could reach scale without manual effort

Solution

The Myuser Solution

Golance partnered with Myuser.com to design and execute a tailored cold outreach campaign leveraging AI-driven personalization

01

Hyper-Personalized Messaging

Myuser.com crafted outreach messages tailored to each recipient, highlighting the specific benefits of Golance's augmentation services based on their industry, company size, and potential needs.

02

Targeted Campaigns

AI-driven segmentation allowed Golance to target decision-makers across key industries, ensuring that outreach was relevant and impactful.

03

Automation with Human Touch

Myuser.com automated outreach while maintaining high-quality, conversational messaging that resonated with business leaders.

04

Strategic Segmentation

Helped Golance segment outreach by verticals such as technology, healthcare, and e-commerce—industries where managed teams are in high demand.

05

AI-Enhanced Personalization

Emails were customized with details such as the recipient's company achievements, hiring trends, or relevant pain points, positioning Golance's service as the perfect solution.

06

Performance Tracking

Advanced analytics enabled Golance to monitor open rates, clicks, and responses, refining their messaging in real-time for maximum impact.

Results

Results & Impact

52%

Open Rate Increase

vs previous efforts

38%

Response Rate Boost

improved engagement

27%

More Contracts

in first 3 months

40+

Hours Saved Weekly

through automation

100%

Brand Awareness

in target markets

3

Month ROI

full payback period

Key Performance Improvements

Higher Engagement: Outreach emails achieved significant increases in both open and response rates compared to previous efforts

Boost in Conversions: Secured contracts for augmentation services with 27% more companies in the first three months

Time Efficiency: Automation saved 40+ hours per week, enabling the team to focus on onboarding new clients

Increased Awareness: Targeted outreach helped establish Golance as a leader in managed team solutions

Quality Leads: Higher conversion rates from initial contact to signed contracts

Testimonials

Don't just take our word for it

Our users are our best ambassadors. Discover why we're the top choice for scheduling meetings.

"MyUser.com helped us scale awareness and adoption of our new augmentation service faster than we imagined. Their AI-driven personalization allowed us to connect with decision-makers in a way that felt human and relevant. This partnership has been invaluable in helping us grow this new offering."

MB

Michael Brooks

CEO of Golance

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